Oshkosh's Brand

In the summer of 2010, Oshkosh, Wisconsin’s Event City was announced as Oshkosh’s new destination brand and strategic marketing direction.  After more than a year of research and discovery, this exciting new identity was revealed at a community brand launch event and celebration.  

With the help of Oregon-based consulting firm, Total Destination Marketing, the Oshkosh Convention & Visitors Bureau conducted a series of community and visitor interviews, surveys and focus groups, that resulted in a recognizable shift from Oshkosh’s previous geographic identity moved to one that elicits greater excitement and engagement from visitors and locals alike.  The research revealed an underlying theme evident in Oshkosh’s attributes and emotional appeal: Events!  

Oshkosh, Wisconsin’s Event City is an identity that Oshkosh is proud of.  It is a statement to the City and those from outside of the area that Oshkosh stands out from other communities because of its extraordinary variety of affordable and accessible events that it hosts each year.  These events are one of the key elements in making Oshkosh a great place to live, work, study and visit.  

Download the Oshkosh Brand Revealed booklet for a brief background on the branding process, why Oshkosh is Wisconsin’s Event City and instructions on how and when your business or event should reference Oshkosh or use the Oshkosh, Wisconsin’s Event City logo.

Logo Usage

If you are wondering how you can use the logo or how you should reference Oshkosh, Wisconsin’s Event City, the answer is easy!  Simply complete the Brand Usage Agreement and e-mail or fax it to Brittani Von Ruden, marketing director at brittani@visitoshkosh.com or call 920-303-9294 to have your questions answered.