In summer 2010, Oshkosh, Wisconsin’s Event City, was announced as Oshkosh’s new destination brand and strategic marketing direction. After more than a year of research and discovery, this exciting new identity was revealed at a community brand launch event.
With the help of the Oregon-based consulting firm, Total Destination Marketing, the Oshkosh Convention & Visitors Bureau conducted a series of community and visitor interviews, surveys and focus groups, that resulted in a recognizable shift from Oshkosh’s previous geographic identity to one that elicits greater excitement and engagement from visitors and locals alike. The research revealed an underlying theme evident in Oshkosh’s attributes and emotional appeal: Events!
Oshkosh, Wisconsin’s Event City, is an identity that Oshkosh is proud of. It is a statement to the City and nonresidents that Oshkosh stands out from other communities because of its extraordinary variety of affordable and accessible events that it hosts each year. These events are one of the key elements in making Oshkosh a great place to live, work, study and visit.
Download the Oshkosh Brand Revealed booklet for a brief background on the branding process, why Oshkosh is Wisconsin’s Event City and instructions on how and when your business or event should reference Oshkosh or use the Oshkosh, Wisconsin’s Event City logo.
If you are wondering how you can use the logo or how you should reference Oshkosh, Wisconsin’s Event City, the answer is easy! Simply complete the Brand Usage Agreement and email or fax it to Executive Director Amy Albright at firstname.lastname@example.org. Call (920) 303-9200 with questions.
The Oshkosh Brand Ambassador Program is designed to allow local businesses and organizations to incorporate the brand, Oshkosh, Wisconsin’s Event City into their marketing and communication efforts. To find out how you can get started with the program, please click here or contact the Oshkosh CVB at (920) 303-9200.